𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬

* Increase overall revenue and purchase volume.
* Scale advertising profitably while maintaining a healthy ACOS.
* Expand brand visibility and market share within Amazon Spain.
* Build a sustainable growth trajectory through data-driven campaign optimization.

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬

When we started managing the account, the brand faced several challenges:

* Limited advertising scale across key product categories.
* Inconsistent sales growth trends.
* Underutilized keyword opportunities.
* Lack of structured campaign segmentation.
* Need to balance aggressive growth with profitability targets.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝

1. PPC Account Restructuring

* Reorganized campaigns by product category and performance tiers.
* Segmented branded, generic, and competitor targeting campaigns.
* Implemented advanced bid optimization strategies.
* Eliminated inefficient search terms and placements.

2. Keyword Expansion

* Conducted extensive keyword research.
* Added high-converting generic and long-tail keywords.
* Leveraged search term reports to uncover profitable opportunities.

3. Budget Allocation Optimization

* Increased budgets on top-performing campaigns.
* Reduced spend on low-performing areas.
* Prioritized high-ROAS opportunities during seasonal peaks.

4. Continuous Performance Monitoring

* Weekly bid adjustments.
* Placement optimization.
* Search term harvesting and negative keyword implementation.
* Ongoing profitability analysis.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝

Lifetime Performance

Metric Result
Total Ad Spend €95,501
Purchases 64,668
Attributed Sales €467,460
ACOS 20.45%

𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

✅ Generated €467K+ in attributed sales

✅ Delivered 64,668 purchases

✅ Maintained an efficient 20.45% ACOS

✅ Achieved approximately 4.9x ROAS

✅ Scaled revenue significantly while maintaining profitability

𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐫𝐞𝐧𝐝

The account demonstrates strong and sustainable growth over time:

* Sales steadily increased from early 2021 through 2026.
* Advertising spend was scaled strategically to support growth.
* Purchase volume consistently grew alongside revenue.
* Sales peaks during seasonal periods were successfully captured.
* Despite significant scaling, ACOS remained relatively stable around the 20% range.

By 2025–2026, monthly sales performance reached the highest levels in the account’s history, indicating successful market penetration and increasing brand demand within the Spain marketplace.

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐦𝐩𝐚𝐜𝐭

Through strategic Vendor Central management and continuous PPC optimization, the brand achieved:

* Strong revenue growth in the Amazon Spain marketplace.
* Increased market visibility and product discoverability.
* Improved advertising efficiency.
* Consistent sales momentum over multiple years.
* A scalable framework for future growth and seasonal opportunities.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧

Over the course of management, the Amazon Spain Vendor Central account generated €467,460 in attributed sales from €95,501 in advertising investment, resulting in a healthy 20.45% ACOS and nearly 5x return on ad spend. The combination of structured PPC management, keyword expansion, bid optimization, and continuous performance analysis enabled the brand to scale successfully while maintaining profitability and long-term growth.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐚𝐭 𝐚 𝐆𝐥𝐚𝐧𝐜𝐞

* €467,460 Sales Generated
* 64,668 Purchases
* €95,501 Ad Spend
* 20.45% ACOS
* 4.9x ROAS
* Amazon Spain Vendor Central Marketplace