In February, the month before we touched anything, the account was running at a net loss after indirect expenses. Selling every day. Spending on ads every day. Ending up with nothing to show for it.
๐๐ ๐๐ฎ๐๐ข๐ญ๐๐ ๐ญ๐ก๐ ๐๐๐๐จ๐ฎ๐ง๐ญ:
-90% of all running campaigns were pure discovery. No harvested keywords, no ranking intent. The last campaign had been launched in 2024. Budget was bleeding into traffic that was never going to convert profitably.
-Products were not built to sell. Weak main images, poor keyword placement, listings that gave a buyer no reason to choose them. With 90+ SKUs in the catalogue, the damage was widespread.
-Organic rankings were low despite decent reviews and order volume. Indexing gaps across the catalogue meant the algorithm wasn’t picking them up. Almost all revenue was ad-dependent with no organic base holding it up.
๐๐ก๐๐ญ ๐๐ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐๐ข๐:
-Fixed the Listings Before Touching Ads โ We did a full listing analysis across the catalogue. Identified indexing gaps, weak copy, and conversion blockers. Rebuilt the main images for the top 10 highest-potential products. You don’t fix ad performance on a listing that isn’t built to convert.
-Set Up the Entire Catalogue in 7 Days โ With the team, we executed the full implementation phase in one week. Launched over 70 campaigns across all SKUs. Structured from scratch. Not patched on top of what was there.
-Cut Wasted Spend by 43% Using Power TACoS โ We applied TACoS-based bid logic to identify and eliminate wasted ad spend. That 43% wasn’t cut from the budget โ it was redirected into the new campaigns where it could actually work.
-Harvested Keywords from SQP and STR โ New campaigns were built using Search Query Performance and Search Term Reports, not guesswork. Heavy focus on product targeting. Every keyword had a reason to be there.
๐๐ก๐๐ญ ๐๐ก๐๐ง๐ ๐๐:
-In the first month alone, new PPC campaigns generated 110 orders
-Revenue grew by $๐,๐๐๐. Profit improved by $๐,๐๐๐, from a loss to positive in one month
-In month two, organic sales ratio increased by 14% as rankings started to climb
-Gross profit went from $๐,๐๐๐ ๐ญ๐จ $๐,๐๐๐ while ad spend stayed controlled
-๐๐ง ๐๐ ๐๐๐ฒ๐ฌ, ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐ข๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐ฒ $๐๐,๐๐๐ โ ๐๐ซ๐จ๐ฆ $๐๐,๐๐๐ ๐ญ๐จ $๐๐,๐๐๐
Two months. One proper audit. One focused execution.
The account was losing money. Now it’s growing.
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